(Note: This message was sent to our email mailing list on May 5)
Dear Friend of Las Catalinas,
We have just wrapped up a great winter/spring season at Las Catalinas. It has been busy year! To date, occupancy of rental houses in Las Catalinas is at 65%. Highlights of this season also include a marvelous triathlon day, the beginning of our weekly organic market, and lots of happy people. We have been surveying our rental guests beginning this year with the key question being “How likely is it that you would recommend renting a residence at Las Catalinas to a family, friend, or colleague?”
On a scale of 1 to 10 the average score we have received thus far is 9.7! I’m awfully proud of that, and see it as a great tribute to our staff and also to what we have built. The fact that rental houses in Las Catalinas are at an all-time high says that others are seeing it too!
Our team is growing and getting stronger. We have 88 fine and capable people on our Las Catalinas staff. Increasingly, the things that should be routine for us are routine, and we are working hard to get good systems in place that can scale up with our town and our organization.
The distribution of our staff by functional area is:
- 18 in housekeeping
- 13 in maintenance
- 18 in security
- 17 in Agroforestales (tending to our 1200 acres, planting trees, forest fire prevention, trail building, etc.)
- 18 in security
- 22 in development and administration
Counting construction workers and employees of The Green House and Pura Vida Ride, about 265 people come to work at Las Catalinas each day. That is a lot of activity!
I’m sorry to say that Jim and Julia Berry will be returning to Atlanta this summer, so we will be losing two very special members of our team when that happens. Jim has been with us almost since the beginning, and has been our primary leader for most of that time. Julia has been a key person in our hospitality team and a key personality in our town. The whole Berry family has been a tremendous addition to life at Las Catalinas. We are grateful for their years of service and friendship, and we are going to miss them.
Please join me in wishing them well in their next chapter!
We have also been busy with new construction. The infrastructure work for Beach Town East is now complete and looks superb. We have begun construction on the next four homes on Calle la Ronda, with several more to follow. All is going well and Calle la Ronda is well on its way to being an exceptionally beautiful street in a great location.
We do have four houses for sale there currently and several more coming soon. Please contact our sales team to learn more!
Other recent construction includes putting the finishing touches on 27 Paseo del Mar and continuing work on The Flats at Avenida la Antigua which are heading towards completion in August. They will make excellent additions for full-time residents; or for some great rental houses in Las Catalinas soon!
Unfortunately, we have not yet been able to begin construction on the new phase of Beach Town surrounding our upcoming Beach Club, and area which we have taken to calling Beach Town South. We are extremely eager to begin.
Our plans are set and have been for some time. However, a permit issue at the national level that is affecting many others in Costa Rica is holding things up. We are hoping for a rapid resolution so we can get moving on this wonderful new phase, and the Beach Club!
Real Estate Sales, Full-time Residents, and Planning
Real estate sales are proceeding well so far this year! We have eight new sales contracts and four additional reservations pending. All twelve of The Flats at Avenida la Antigua are now sold, and only two lots remain on Paseo Punta Penca.
We are now at a total of 42 properties sold. Our next batch of flats are in the design pipeline and we look forward to unveiling them soon. If you may be interested, please contact our sales team at email@example.com.
We will likely release the next batch of flats using a process similar to the one we used last time. Customers who are on our list of interested parties get the first shot!
One thing at which we have not been particularly successful thus far is attracting full-time residents to Las Catalinas. In fact, the Berrys are the only ones we have. Unfortunately, we are about to lose them!
I do think having a significant cadre of full-time residents is necessary in order for Las Catalinas to become all that it can and should be. One of our projects for this year is to attract a number of full-time residents to Las Catalinas. We have plenty of rental houses in Las Catalinas and we love our vacationers! However, we’d love to fill our town with full-time residents as well!
The Future Is Bright
In a related topic, we are about to dive into planning work on the large part of Beach Town that lies on the other side of Camino Las Catalinas. We have taken to calling this area “El Prado.” Among the things we expect to see in El Prado are a large park, homes that are designed to appeal to full-time residents, and dramatic stair streets oriented towards the fantastic ocean views available in this area. More news to come on this.
Finally, I can’t end without reminding you how wonderful this season is at Las Catalinas. It is my favorite time of year. The land is green and gorgeous. Temperatures are mild and gentle, with daily highs around 85 degrees. Mornings are typically sunny and afternoons are likely to have a delightful sea breeze with some clouds moving in. And sometimes some rain. Evenings typically clear up again. It is a lovely, gentle pattern. I love it – including the tropical, luxurious rain. It is my favorite season, for sure.
Take some of your summer holiday and come to Las Catalinas this year! We have plenty of rental houses in Las Catalinas just waiting for you!
Contact firstname.lastname@example.org right now!
Thanks for your interest in and support of Las Catalinas.
Managing Partner, Las Catalinas